Coles partners with Richmond Football Club for fundraiser ahead of ANZAC Day
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Coles has partnered with Richmond Football Club players to encourage customers to get behind military charity, Bravery Trust, ahead of ANZAC Day. Until this Thursday, April 25, Coles will donate 40 cents from the sale of every 12-pack of Coles Bakery ANZAC Biscuits, as well as other 12-pack Coles Bakery biscuits and cookies in-store and online, to Bravery Trust. The funds raised will support hundreds of Aussie veterans who are transitioning from military service to civilian life, particularly those that have been injured as results of their service. Bravery Trust helps pay for groceries, rent and other essential bills to support veterans in the community. (L-R): Coles' Cleo Bold; Richmond's Seth Campbell; AB Aviation Tech Brianna Briscoe; Lt. Col Garth Callender; and Richmond's Jack Graham "Coles has a long and proud history of supporting Bravery Trust and assisting team members who have served or are serving in the Australian Defence Force or Reserves, including our founder GJ Coles who fought in World War 1," said Coles' general manager, bakery, Kate Roff. "Our bakers rise to the occasion for Bravery Trust every year, making nearly 500,000 ANZAC biscuits in the week leading up to ANZAC Day. It's a cause our bakers love getting behind and we hope our customers can support too by buying a 12-pack Coles Bakery ANZAC biscuit on or before ANZAC Day." Richmond Football Club has supported the charity for three years, helping to raise awareness. Midfielder Jack Graham said the club was pleased to throw their support behind the important appeal: "It's a cause that strongly resonates across the club - many of our players and supporters know someone, directly or indirectly, who has served for our country. "We're excited to play our part in getting the message out there about the impactful and often life-changing work of Bravery Trust through our ANZAC Day Eve clash and supporting initiatives like the fundraising campaign at Coles. Bravery Trust's interim CEO, Lieutenant Colonel Garth Callender, will light the cauldron at the ANZAC Day Eve match. He said the funds raised will help some of Australia's most vulnerable ex-service men and women, and their families. Lieutenant Colonel Garth Callender, Bravery Trust Interim CEO, who will be lighting the cauldron at the Anzac Day Eve match, said funds raised will help some of Australia's most vulnerable veterans and their families. "The lead up to ANZAC Day is a great time to show our veterans that they have the support of the nation," he said. "While most Defence personnel have a great experience and leave Defence with new skills to prosper in a civilian career, sometimes service can take a toll. I believe that we all have an obligation to provide those in hardship with the support they need at the time they need it. "Bravery Trust works proactively to reduce or avoid the stress that financial hardship can bring veterans and their families. Seventy per cent of those we assist are aged 50 years or younger and nearly three quarters have children to support. "We hope Coles customers can support Bravery Trust over the next few days by making a donation at the checkout or by buying a participating 12-pack Coles Bakery biscuit or cookie. We are also asking customers to get together with friends, family and workmate and reflect on the sacrifices being made by our veterans."
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