Google Bans Promotion Of Deepfake Pornography In New Advertising Policy Update
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Google has recently updated its advertising policies to explicitly forbid the promotion of websites and apps that produce deepfake pornography. This policy change, slated to take effect on May 30, 2024, aims to combat the proliferation of services utilizing AI-generated images to create sexually explicit content. Under the revised Inappropriate Content Policy, advertisers will face immediate suspension if found promoting platforms that generate deepfake porn, offer instructions on its creation, or endorse and compare various deepfake porn services. Violators will be barred from running their ads on Google. The move by Google comes in response to mounting concerns surrounding the accessibility of tools enabling the creation of manipulated pornographic content. Some of these services are known to disguise themselves as innocent applications to secure listings on the Apple App Store and Google Play Store, while openly advertising their capability to generate deepfake porn on social media platforms. While Google's existing policies already impose strict limitations on ads featuring certain types of sexual content, the updated policy leaves no room for ambiguity regarding the promotion of "synthetic content that has been altered or generated to be sexually explicit or contain nudity," categorically classifying it as a violation of company rules. Before this broadened policy revision, Google had initiated measures to prohibit the promotion of services creating sexually explicit deepfakes in Shopping ads. This prohibition extends to deepfake porn tutorials and pages advertising deepfake porn generators. Advertisers have been given the opportunity to remove any ads infringing upon the new policy prior to its implementation on May 30. In 2023, Google reportedly removed over 1.8 billion ads for contravening its policies on sexual content, as indicated in its annual Ads Safety report.