Google is making its 'porn ads' policy stricter with these changes - Times of India

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Google

has updated its

advertising policies

to explicitly prohibit the promotion of websites and apps that generate

deepfake pornography

. The new policy, which will take effect on May 30, 2024, aims to combat the rise of services that create sexually explicit content using

AI-generated images

.

Under the updated Inappropriate Content Policy, advertisers will be suspended without warning if they promote sites or apps that generate deepfake porn, provide instructions on how to create it or endorse and compare various deepfake porn services.

Violators will no longer be able to publish their ads on Google.

Google takes steps to combat explicit deepfakes

This comes amidst growing concerns over the increasing availability of tools that allow users to create manipulated pornographic content. Some of these services reportedly masquerade as wholesome apps to gain listings on the

Apple

App Store and Google Play Store while openly promoting their ability to generate deepfake porn on social media platforms.

Google's existing policies already place strong restrictions on ads featuring certain types of

sexual content

. However, the update leaves no room for doubt that promoting "synthetic content that has been altered or generated to be sexually explicit or contain nudity" is a clear violation of the company's rules.

Prior to this broader policy change, Google had already started prohibiting services that create sexually explicit deepfakes in

Shopping ads

. This ban covers deepfake porn tutorials and pages that advertise deepfake porn generators.

Advertisers have been allowed to remove any ads that violate the new policy before the May 30 implementation date. In 2023, Google reportedly removed over 1.8 billion ads for violating its policies on sexual content, according to its annual Ads Safety report.