Why new pre-election pledges in former Red Wall towns like Grimsby may not be enough

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June gives me a wry smile when I ask her if she trusts politicians. But it soon fades.

"They promise you the Earth, and you don't see anything. And it's soul destroying," she says.

I meet her and husband Joe as they tuck into fish and chips in the Grimsby's oldest chippy, the Peabung, which has served this town since 1883.

Image: June no longer trusts politicians

June tells me she really wants to trust politicians but they "just mess it up every time". I ask Joe if he thinks politicians care about him? "Well hopefully they do. I'm not sure really."

He stops to think for a moment. "I don't really trust politicians," he says.

Image: Joe is 'not sure' politicians care about people like him

The findings of a Sky News/YouGov poll are stark and echo how voters like June and Joe feel.

In some places, there appears to be a deep loss of faith in British politics.

Shannon Donnelly has nearly 200,000 followers on TikTok and has used the platform to develop her Grimsby-based business selling personal safety equipment, such as panic alarms. I ask her if she trusts politicians.

"No - I think things like Brexit has massively changed people's opinion. I won't forget when they said all that money would go to the NHS.

"Now we seem to be in a worse position, but they still expect us to trust them. It's crazy."

Image: Shannon Donnelly

The percentage of Leavers saying they "almost never" trust the government has leapt by 33 points (from 23% to 56%) since the last election. This is twice as much as the increase for Remainers.

For full results of the poll, click/tap here.

Shannon's lack of trust impacts on her livelihood and she says she doesn't know which way to turn.

"For the business, obviously, it's important to look at what they will do. We're struggling. VAT is insane, overheads are crazy."

What is Target Towns?

Sky News' Target Towns series aims to tell the story of the upcoming election from the perspective of voters in the new constituency of Great Grimsby and Cleethorpes.

We'll hear from locals all the way through to election night to understand the challenges and opportunities that lie ahead, and to discuss how the future could look depending on which political party is elected into power.

The constituency is high on Conservative and Labour target lists, lying right at the heart of the 'Red Wall' that the Tories smashed to take the election in 2019.

Once again it promises to be pivotal to both leaders' ambitions.

Read more:

Meet voters taking part in our project ahead of election

Town with port to world's largest offshore wind farm under watch

Asked if people think politicians care about them, 83% of people asked said no, with just 11% saying they cared a little.

When asked how much do politicians care about your part of the country - there is a clear divide - 86% of people living in the north of England say they don't care, whereas just 47% of Londoners say their elected representatives don't care about their city.

Image: Brian Wustrack

Brian Wustrack owns the oldest fish and chip shop in Grimsby.

"They're just not listening to the people that voted, it's all a one-way system for them. They've lost touch with the people out there, especially the people in the North."

The prime minister is still to announce the date of the next general election.

However, places like Grimsby and Cleethorpes are key election battlegrounds now. Support for the Conservatives may be fading but that won't necessarily translate into strong support for Labour.

The Reform party is gaining ground in pro-Leave constituencies like this one, picking up their 2019 Tory voters.

But brace yourself for a raft of promises in the next few months.

The question is will voters trust politicians to deliver on them.

The Politics Hub with Sophy Ridge is going to be live in Grimsby tonight with a special programme in our Target Towns series. She'll be talking about trust in politics with a live audience - that's live tonight on Sky News at 7pm

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ALL THE CANDIDATES IN NORTH EAST LINCOLNSHIRE'S LOCAL ELECTIONS

Croft Baker

Gemma Harney - Liberal Democrats

Marian Jervis - Labour Party

Graham Reynolds - Conservative Party

East Marsh

Lloyd Emmerson - Liberal Democrats

Barry Miller - Labour and Co-operative Party

Callum Procter - Conservative Party

Freshney

Tamzin Barton - Liberal Democrats

Tanya Brasted - Conservative Party

Paul Bright - Independent (part of Independents for North East Lincolnshire party group)

Paul Wood - Trade Unionist and Socialist Coalition (TUSC)

Samantha Wrexal Holborrow - Labour Party

Haverstoe

Stephen Hocknell - Liberal Democrats

Val O'Flynn - TUSC

Bill Parkinson - Conservative Party

Ian Townsend - Labour Party

Heneage

Brian Barrett - Liberal Democrats

Emma Clough - Labour Party

Tyrone Curran - Conservative Party

John Stiff - TUSC

Humberston & New Waltham

Ryan Aisthorpe - Liberal Democrats

Joe Carter - TUSC

Hayden Dawkins - Conservative Party

Pauline Kaczmarek - Labour Party

Immingham

David Barton - Liberal Democrats

Trevor Crofts - Conservative Party

Nathan Newton - TUSC

David Watson - Labour Party

Park

Robson Augusta - Labour Party

Zach Kellerman - Liberal Democrats

Dave Mitchell - TUSC

Daniel Westcott - Conservative Party

Scartho

Charlotte Croft - Conservative Party

Caroline Ellis - Liberal Democrats

Dan Humphrey - Labour Party

Val Pow - TUSC

Sidney Sussex

Andy Burton - Liberal Democrats

Alexandra Curran - Conservative Party

Mark Gee - TUSC

Edward Kaczmarek - Labour Party

South

Paul Batson - Conservative Party

Jane Bramley - Independent

Andrew Harrison - Liberal Democrats

Sheldon Mill - Labour Party

Bill Ward - TUSC

Yarborough

Les Bonner - Independent (part of the Independents for North East Lincolnshire party group)

Sam Brown - Labour and Co-operative Party

Phil Tuplin - TUSC

Christine Vickers - Conservative Party

Aharon Wharton - Liberal Democrats